Pivoting with Purpose

Pivoting with Purpose: Knowing When and How to Shift Your Business Focus

Running a business doesn’t always mean sticking to the same plan forever. In fact, most successful entrepreneurs pivot their business at least once. Sometimes, changing direction—or pivoting—can lead to better results, new opportunities, and more personal fulfillment. Pivoting isn’t failing; it’s being smart about what works best for you and your goals.

Signs it’s time to pivot:

• You’re not excited about your work anymore and feel drained just thinking about it.

• Sales have slowed down or stopped growing, even with consistent effort.

• Fewer people are engaging with your content or offers, and growth feels stuck.

• You’ve discovered a new interest, skill, or passion that no longer aligns with what you’re doing.

• You keep asking yourself, "Is this really what I want to be doing long-term?"

Steps to pivot successfully:

1. Reflect on what isn’t working and why. Look at the data, your feelings, and feedback from your audience.

2. Revisit your goals, your strengths, and what brings you the most satisfaction.

3. Research what your audience wants to learn, what they need now, and how their needs have changed. Is your current audience part of where you want to go, or will you need to modify your platforms to encourage a new audience? Can you build upon your current business model, or do you need a full rebrand?

4. Realign your brand messaging and what you offer so it matches your new direction. Make sure to take into account your potential new audience! Are you posting on the correct platforms in the correct format?

5. Communicate the change with honesty and excitement. Let people come on the journey with you!

Purposeful pivoting means moving from "meh" to "heck yes." Changing direction can give your business new life. Don’t be afraid to grow. Your next big success might be just one pivot away. Trust the evolution and move forward in confidence.

Still feeling discouraged? Pathway to Prosperity will help ground your head and turn thoughts into action plans!